Qualified

I served as Associate Creative Director at Qualified leading creative through the company’s growth from Series B to Series C. Upon joining, I set a clear mission: disrupt traditional B2B advertising by introducing dynamic, B2C-inspired creative aimed at our ICP and competitive landscape.

Qualified evolved from a chatbot product into a full conversational marketing platform encompassing conversations, ABM, intent signals, outreach, and what became The Pipeline Cloud. This progression culminated in Piper, the first and #1 AI SDR purpose-built for pipeline generation for sales and marketing teams.

Operating at startup speed, I led and executed across nearly every aspect of creative, including art direction, design, writing, motion, 3D, web, campaigns, product demos, customer stories, and in-person and virtual events. I stayed hands-on while shaping creative systems that scaled alongside the business.

Qualified was acquired by Salesforce in December 2025.

Visual Overview

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  • Series C announcement featured on Nasdaq tower

  • Bespoke creative for live events and webinars, including Salesforce’s Dreamforce and Adobe Summit

  • OOH placements, including a fleet of trucks at Salesforce’s Dreamforce

  • The largest ad I’ve ever made - Hilton Resort World in Las Vegas during Adobe Summit

  • Piper panda mascot (pre-Piper the AI SDR)

“Switch” Targeted ABM Campaign

With a modest budget of under $5,000 for paid media, we optimized our campaign to maximize reach and engagement. I led the creation of over 150 tailored versions of two primary ads targeting Drift's customer base—our top competitor—with a robust campaign. designed to resonate deeply with specific audience segments.

  • $125K in Stage 2 Pipeline

  • 500%+ Increase in followers

  • 10+ Deals Signed in One Month

AI Conversations Sizzle

In B2B tech, product launches often lean dry and technical, especially when introducing complex AI features. The goal: shift the narrative from traditional demos to a bold, marketing-first approach that actually captured attention.

I concepted and delivered an electrifying launch video that brought energy, clarity, and serious riz to the product story. The result? Qualified’s most engaging content piece to date.

Web traffic: 

  • +201% increase from the previous week

 Social engagement:

  • LinkedIn: 15,000+ impressions with a ~6% engagement rate (benchmark: 5%) in the first week

Email performance: 

  • Customer: 43% open rate (benchmark: 28%) | 1.5% CTR (benchmark: 2.39% )

  • Prospect: 25% open rate (benchmark: 28%) | 5.8% CTR (benchmark: 2.39%)

Customer Success Stories

2024 Homepage Demo

I created this animated homepage demo to give our visitors a quick look into our new AI SDR, Piper.

Results:

  • 144,000 site visits

  • 35 hours of play time

  • 32.6K engagement

Internal Quarterly Kickoff Creative

I created early 3D concepts for Qualified’s football-themed Q4 kickoff using Blender3D and UnrealEngine, in addition to Adobe After Effects and Premiere Pro.

Piper x Slack Announcement

Slack is known for its playful brand language and iconic emoji culture. We needed to announce Piper’s integration with Slack in a way that felt native to the platform while still highlighting the serious value of real-time collaboration between humans and AI Agents in B2B sales.

I storyboarded, designed, and edited a playful launch video that blended Slack’s emoji-forward personality with Piper’s core functionality—resulting in a high-engagement asset that made the integration both clear and fun to adopt.

Other Keynote
& Product Demos

Let Humans Be Human

“Let Humans Be Human” explores the benefits of integrating an AI SDR agent into your tech stack, while making a broader statement about the meaning of work. It’s B2B marketing wrapped in a B2C-style cinematic lifestyle narrative.

I used Generative AI to sell our AI product, Piper.