Netflix Lucifer S4

🏆 “Thirst” | Shorty Award 🏆

Fox killed him. Fans (and Netflix) saved him — and is no longer bound by network rules. The gloves (and other garments) could finally come off. He is risen.

This campaign was all fan-service and social-first, aimed at serving the LuciHeads who helped keep the series alive and continue on Netflix for two additional seasons.

We created a series of teasers, recap videos, and the infamous date announcement featuring Lucifer himself, steaming up timelines and making it very clear that Netflix and Lucifer isn’t cable TV.

Within two months:

• 1.8M new followers (+72% growth)

• 7.5M engagements

• 388M impressions

• 44M video views