FX: Snowfall S1
🏆 CLIO - BRONZE, 2017 - INTEGRATED MARKETING 🏆
Launching Snowfall Season 1 meant navigating strict standards and practices (S&P) while still capturing the raw, unfiltered reality of drug culture in 1980s South Central LA. The creative challenge: depict the rise of crack cocaine without showing it explicitly.
We developed a visually rich campaign built on metaphor and implication—using symbolic imagery to suggest drug use and its devastating impact. The result was a bold, cinematic rollout that honored the gravity of the story while pushing creative boundaries within tight restrictions.
FX: Snowfall S4
🏆 2022 PROMAX NORTH AMERICA AWARD 🏆
As Snowfall enters into its 4th season, we wrote and produced original highly cinematic character intros from the perspective of the main protangonist, Franklin Saint, recapping his rise to power and the wave of violence that followed.
Results:
Facebook grew by 60%
Twitter grew by 110%
Instagram grew by 230%