Lenovo (Featured)

This page features select work for Lenovo.

Lenovo Holiday 2016

Lenovo Game State:
Case Study

Lenovo was entering the global gaming scene and needed to make a splash with 230 million gamers worldwide. The goal: introduce the Lenovo Gaming brand in a way that felt authentic, community-driven, and culturally relevant across diverse markets.

We launched a 360° global campaign powered by influencer partnerships, social media activations, gaming trade shows, and an interactive microsite where users co-created an indie game and unlocked exclusive Lenovo prizes.

Results:

  • Massive engagement and a memorable debut for Lenovo in the gaming world

  • 230M+ gamers across 3 regions (US, UK, AUS/NZ)

  • 17.8M video views

  • 18.4M engagements

  • 745M impressions

YOGA / MIIX / YOGA BOOK

A series of social A/V posts I led for Lenovo Yoga 910, Miix 510, and Yoga Book.

Think Products

This project was two-fold:
1. Showcase the ethos behind the boundary-pushing Think lineup.
2. Celebrate the Thinkpad heritage and the “passing of the torch” to Lenovo (acquired from IBM).

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