Lenovo was entering the global gaming scene and needed to make a splash with 230 million gamers worldwide. The goal: introduce the Lenovo Gaming brand in a way that felt authentic, community-driven, and culturally relevant across diverse markets.

We launched a 360° global campaign powered by influencer partnerships, social media activations, gaming trade shows, and an interactive microsite where users co-created an indie game and unlocked exclusive Lenovo prizes.

Results:

• Massive engagement and a memorable debut for Lenovo in the gaming world

• 230M+ gamers across 3 regions (US, UK, AUS/NZ)

• 17.8M video views

• 18.4M engagements

• 745M impressions