Tim Choy

At Pyramid Peak, Mt. Rainier National Park, July 2025.

WHAT I DO:

Creative Direction

Art Direction

Branding

Digital Design

Motion Graphics

VFX

Editing

Web Design

Creative Strategy

UI / UX

Print + OOH

Copywriting

Awards

CLIO - FX: What We Do In The Shadows
Integrated Marketing
Ralph Creative
CLIO - TNT: Claws
“Claws Up” Campaign
Cashmere Agency
CLIO - FX: Snowfall
Integrated Marketing
Cashmere Agency
TELLY - Lenovo Holiday 2016
Woo Agency
SHORTY - Netflix: Lucifer
“Thirst” Campaign
HI5.Agency
CSS DESIGN AWARDS - Best UI
Campfire.Pictures
CSS DESIGN AWARDS - Best UX
Campfire.Pictures
THE GOLDIES - “Small But Mighty”
Pipeline Summit Virtual Events
Qualified.com
ZENITH GLOBAL BOTTLED WATER MARKETING AWARD, 2016
Best Marketing Including Social Media
Niagara Water
The Woo Agency

featured A/V

Qualified | Social Launch A/V

PIPER X SLACK

Slack is known for its playful brand language and iconic emoji culture. We needed to announce Piper’s integration with Slack in a way that felt native to the platform while still highlighting the serious value of real-time collaboration between humans and AI Agents in B2B sales.

I storyboarded, designed, and edited a playful launch video that blended Slack’s emoji-forward personality with Piper’s core functionality—resulting in a high-engagement asset that made the integration both clear and fun to adopt.

CALM | Social Launch A/V

CALM KIDS X P!NK

Calm partnered with Pink and other celebrities to launch a suite of bedtime stories, meditations, and lullabies designed to help kids relax and sleep. The goal: translate this star-powered collaboration into a warm, engaging motion piece that captured Calm’s brand essence—on a tight turnaround.

Working with my team at Ralph Creative, we concepted, designed, and delivered a soothing, emotionally resonant motion graphics piece that brought the campaign to life—meeting a rapid deadline without compromising craft.

Netflix | Social Campaign

Lucifer (S4)

🏆 “Thirst” | Shorty Award 🏆

Netflix ressurected Lucifer and the Devil himself was no longer bound by network rules. The gloves (and other garments) could finally come off. We created a series of teasers, recap videos, and the (in)famous date announcement featuring Lucifer himself—steaming up timelines and making it very clear that this wasn’t network TV anymore. The campaign brought fans back in droves and helped redefine Lucifer for its Netflix era.

FX Networks | Integrated Marketing Campaign

SNOWFALL (S1)

🏆 “How Crack Began” | Clio Award 🏆

Launching Snowfall Season 1 meant navigating strict standards and practices (S&P) while still capturing the raw, unfiltered reality of drug culture in 1980s South Central LA. The creative challenge: depict the rise of crack cocaine without showing it explicitly.

We developed a visually rich campaign built on metaphor and implication—using symbolic imagery to suggest drug use and its devastating impact. The result was a bold, cinematic rollout that honored the gravity of the story while pushing creative boundaries within tight restrictions.

Qualified | Launch A/V

AI Conversations

In B2B tech, product launches often lean dry and technical, especially when introducing complex AI features. The goal: shift the narrative from traditional demos to a bold, marketing-first approach that actually captured attention.

I concepted and delivered an electrifying launch video that brought energy, clarity, and serious riz to the product story. The result? Qualified’s most engaging content piece to date.

Lenovo Gaming | Integrated Marketing Campaign

Gamestate

Lenovo was entering the global gaming scene and needed to make a splash with 230 million gamers worldwide. The goal: introduce the Lenovo Gaming brand in a way that felt authentic, community-driven, and culturally relevant across diverse markets.

We launched a 360° global campaign powered by influencer partnerships, social media activations, gaming trade shows, and an interactive microsite where users co-created an indie game and unlocked exclusive Lenovo prizes. The result: massive engagement and a memorable debut for Lenovo in the gaming world.

TBS | Social A/V

JOKER’S WILD

TBS brought back The Joker’s Wild with Snoop Dogg at the helm and needed social content that matched the show’s offbeat, psychedelic vibe. The brief: make it wild, weird, and unmistakably Snoop.

I concepted and produced a series of trippy, kaleidoscopic social videos that brought the show’s energy to life across platforms. Let’s just say, Snoop “approved."

Lenovo x Disney | Social A/V

Jedi Challenges

Bring the Star Wars universe to life in a way that felt both cinematic and fresh—while showcasing Lenovo’s new Jedi Challenges AR headset to a global audience of fans and gamers.

I art directed a high-impact launch campaign blending brand storytelling with immersive Star Wars visuals. As a lifelong fan, checking “Art Direct a Star Wars project” off my bucket list was a career milestone.

 Gen AI A/V

Let Humans be Human

I used generative AI to concept and produce Let Humans Be Human—a cinematic campaign showing how AI frees people from soul-crushing busywork so they can focus on what matters. The result: a bold, emotionally resonant piece that stood out in a crowded B2B space.