CLIENT_: LENOVO
PROPERTY_: GAME STATE
MEDIUM_: MICROSITE, SOCIAL AV
ROLE_: ART DIRECTOR
AGENCY_: THE WOO AGENCY
we Develop a 360° launch campaign that introduced Lenovo gaming to a global audience of 230 million gamers through the use of influencers, social media, gaming trade shows, and an interactive microsite allowing users to crowdsource the development of an indie game and win awesome lenovo gaming products along the way.
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